Maas or mess? Why Mobility-as-a-Service needs a city operating system

The MaaS (Mobility-as-a-Service) market is valued at $329 billion in 2025 and may exceed $630 billion by 2030. The potential is enormous: integrating public transport, car sharing, bicycles, and micromobility can completely transform the way people move around cities.

However, the reality is more complex. A typical resident of a large city is forced to use 8 –10 different apps just to get from point A to point B. Data fragmentation, duplicated services, and the lack of a unified user environment create chaos instead of convenience – turning MaaS into a mess.

The problem is not the MaaS concept itself, but the absence of a single operating environment that connects mobility, safety, and digital city services. MaaS apps can be modern and user-friendly, but true integration requires:

• Unified data: not dozens of APIs, but a single city platform with a holistic view of mobility.
• Modularity and scalability: solutions that can be easily adapted from small cities to megacities without being overloaded with unnecessary features.
• A single point of entry: analytics, feedback, and service management in one place.
• Integration with safety and critical services: to enable rapid response in crisis situations.

MISTO is a solution that functions as a city operating system. The platform integrates mobility, safety, urban services, and community engagement into a single digital ecosystem.

It aggregates all city services, including transport, and creates a digital space where mobility, safety, and community feedback work together:

• Residents get one app for all types of transport, a unified payment system, and real-time notifications.
• Cities get analytics, management, and security in a single console, increasing efficiency and transparency.

City applications should not become “just another apps on a smartphone.”. Next-generation ResilienceTech and City-as-a-Service solutions, like MISTO, demonstrate how integration, real-time analytics, transparency, and two-way communication can turn digitalization from a bureaucratic formality into a strategic advantage.